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Digital Marketing Lawn Services: Part 2

Last week we talked about using your digital camera to make a database of prospects. Now we want to talk about how to contact these homeowners. Postcards are the least expensive way of making contact using the USPS. A well-done postcard and web site can get your message across quickly. There are a few caveats on using post cards however. Because of... Read more of this article

Digital Marketing Lawn Tool

Now that the spring rush is beginning to ease, it’s time to start thinking of the future. Planning a direct response marketing campaign for your lawn business rests solely on the quality of your prospect list. If you decide to use a List broker be aware that there lists are all based on mathematical calculations based on a variety of factors and... Read more of this article

EAB Opportunity

EMERALD ASH BORER: This devastating insect continues its migration in increasingly larger distances from its original import site of Detroit, Michigan. State governments are banning the movement of firewood from one area to another and even complete removal of ash trees in infested areas. Although this may have some conctrol over the spread of the... Read more of this article